The customer - McDrogerie.ch
- Since 2017 one of the Swiss market leaders in online drugstores
- Over 40,000 articles from the categories drugstore, health & care
- Part of the health and life AG group.
Automated upselling & margin optimization
Coupon sites and offer portals aim to increase sales and conversion rates with price-sensitive shoppers while ensuring a user-friendly customer journey. A key challenge here is to guide users in a targeted manner and have them convert in a margin-optimized manner or with upselling.
Automated upselling & margin optimization by using the vchfy cross-campaign solution. Hereby, visitors of the McDrogerie coupon page are only shown campaigns that bring added value to the online store.
60% of the sales made were closed with a better margin due to the gamification wheel of fortune. Another 36% were inspired to upsell by the personalized offers. Only 4% used a classic campaign to complete their purchase.
Significantly higher interaction and usage rates than static campaigns.
with dynamic upsell campaigns
By using vchfy, 96% of all sales generated added value and helped McDrogerie to achieve a better result. With little initial effort, a significant uplift in margin and sales was achieved. The Crosscampaign solution actively encourages upselling and offers a margin-optimized alternative through gamification. This result cannot be achieved with static campaigns.
of all sales with improved margins or higher shopping baskets
Frank Marent
Managing Director McDrogerie.ch