Baby Walz maximizes revenue & coupon margin with its own coupon page!
92% of all revenue generated through upselling or optimized coupon margins thanks to a smart coupon strategy!
About Baby Walz
- One of the leading online shops for baby & toddler products in Germany
- €330 million in revenue (2021)
- Approx. 1,000 employees
- Traditional company since 1952
Search Volume
15,000
monthly search queries for
Baby Walz + coupon
Initial Situation & Problem Before vchfy.com
Baby Walz receives around 15,000 monthly search queries for ‘Baby Walz discount code’ from potential buyers already in the checkout process. Until then, there was no dedicated coupon landing page. These queries were therefore served via external coupon portals that held the top rankings.
Baby Walz identified several problems:
- Dependency on third parties: Top rankings & coupons only via external portals.
- No offer control: Promotions ran passively via affiliate feed without direct control options.
- Quality issues: outdated/missing coupons → frustration & cart abandonment.
- Margin loss: uncontrolled discounts & high publisher commissions with no added value reduce profitability.
Objective
Baby Walz wanted to change this situation and evaluated various solutions with the goal of:
- Controlling checkout abandoners during discount searches & directing them to their own site
- Using internal tools to bring users back to complete their purchases
-
The challenge:
- - Make discounts attractive enough to trigger a purchase
- - But not so high that they significantly reduce the margin.
Results of the coupon page
Baby Walz uses 3 core features of vchfy:
A CI-compliant coupon page
On gutschein.baby-walz.de, Baby Walz now operates its own CI-compliant & top-ranking coupon landing page.
This ensures:- Google top ranking (SEO & SEA)
- Real-time control over all coupons & promotions
- Positive brand experience
less frustration & fewer bounces - Elimination of unnecessary commission payments without actual contribution to the customer journey
Upselling mechanisms lead to significantly higher cart values
- Cart tracking sends current order data to the vchfy system in real time
- The system detects users who abandoned checkout and prepares tailored upselling coupons
- These coupons are only displayed on the landing page when a defined minimum order value is reached
- Result: Customers increase their order volume to receive the discount – and average revenue per order grows automatically
Gamification elements lead to
optimized coupon margins
- Elements like the prize wheel result in significantly higher interaction
- Psychological purchase triggers
- Guaranteed win mechanics create additional buying incentive
- Even small discounts lead to a purchase
- Coupon margin and discount costs improve significantly
Gamification results
Real added value through full control
With vchfy.com, Baby Walz has regained full control over its coupon strategy – with impressive results. The combination of SEO dominance, smart coupon management, and interactive elements shows: an in-house coupon solution is not just an alternative to third parties, but a real competitive advantage. Baby Walz no longer uses coupons just as a customer magnet, but as a strategic tool for profitability increase – with sustainable success.
Full control over coupon strategy
Instead of relying on third parties
SEO & SEA top rankings
No external coupon portals in first place anymore
Keep checkout abandoners in the funnel
Users stay in the purchase process under your control
Targeted offer control
Instead of uncontrolled discounts
Margin optimization through upselling & gamification
Coupons as a strategic profit booster
Your Opportunity
Get your personalized coupon landing page now
Real-time control, gamification, and top rankings in one package