Ninja doubles conversion rate with its own coupon page
78% of all checkout abandoners looking for discounts are
brought back into the checkout via the company's own coupon page
About NinjaKitchen
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Operates online shop in multiple countries
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Product range includes air fryers, high-performance blenders, coffee machines, ice and slush machines, grills & more
- Internationally successful premium brand with leading market position in kitchen appliances
Search Volume
12,000
monthly searches for
Ninja + coupon
Initial Situation & Problem Before vchfy.com
- Better control of checkout abandoners and bringing them back into the purchase process
- Until early 2022, no dedicated coupon landing page existed
- Result: All search queries went through external coupon portals with top ranking
Ninja identified several problems:
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Dependency on third parties: Offers were communicated exclusively
via external portals -
No offer control: Promotions distributed passively via the affiliate feed,
without direct influence - Quality issues: Outdated, missing, or incorrect coupons led to frustration
-
Revenue losses
- - Faulty or missing promotions led to high bounce rates
- - Unnecessary commission payments without real added value
Objective
- Better control of checkout abandoners and bringing them back into the purchase process
- Real-time management of all promotions & discounts via own platform
-
More efficiency through
- - stronger conversion rates
- - higher order values
- - sustainable revenue growth
The results speak for themselves
higher conversion rate than coupon publishers
The Solution: Ninja uses vchfy with 2 core features
CI-compliant coupon landing page
This ensures:- Top ranking on Google (SEO & SEA)
- Real-time control over coupons & promotions
- Positive brand experience,
less frustration & fewer bounces - Elimination of unnecessary commission payments
without negative impact on the customer journey
Gamification elements like the prize wheel
This ensures:- Significant increase in user interaction
and engagement rate - Exclusivity: only on own site,
no code leaks to portals - Psychological purchase triggers through
guaranteed win mechanics - Higher conversion rates and reduced cart abandonment
“An elite publisher as it should be!
vchfy provides SharkNinja with a CI-compliant platform to transparently communicate promotions and coupons –
and with excellent conversion rates!
The user interface is easy to understand.
New campaigns and ideas can be implemented creatively and flexibly.”
Triantafillos Pavlidis, M.Sc.
Head of Affiliates & Partner Marketing
Central Europe & New Markets, SharkNinja D2C
Your Opportunity
Get your personalized coupon landing page now
Real-time control, gamification, and top rankings in one package