The Client - J. Bünting AG with the grocery online shop myTime.de

  • Founded in 1806, a traditional German company
  • Net revenue of 1.7 billion euros, around 13,000 employees & 200 branches
  • Wholesale of tea and groceries
  • Online shops: myTime.de | combi.de | buenting-tee.de
testimonial face
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The Goal

Campaigns are pushed through various channels, including Google Ads, social media, or affiliate marketing. This requires campaign budgets and initially generates costs for companies. This results in new goals and challenges.


ROI optimisation of ad spend
Increase profitability of campaigns
Increase conversion rates & revenue
Increase margin & AOV
Increase interaction rates
Reduce bounce rate

The Solution - Embedded Gamifications

The result

KUR - 7,89%

Try the MyTime.de Wheel of Fortune

10%

Click-Through-Rate

1 2,000 impressions during the promotion period
CTR of 10 % with 1,187 click-outs.

65%

Conversion-Uplift

65% higher conversion rate (16.93%) than the campaign average when interacting with the wheel of fortune.

+39%

Basket-Uplift

Shopping cart increase by 39.35% to €101.35.
Average €72.73 on landing page

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What myTime.de says

"We consider the Wheel of Fortune integration to be very positive. - And that despite the integration via affiliate. We don't have an in-house wheel of fortune solution ourselves, which is why vchfy's came in very handy. All in all, the wheel of fortune makes a good impression, the customer is happy about gamification and this also showed in the numbers. We will integrate the wheel of fortune again and again!"

Janka Reiners

Online-Marketingmanager, Bünting Group

3 simple steps to integration

... the perfect embedded gamification campaign.

Landing page &
Configure Gamification

A landing page has been created in the in-house system and gamification has been configured at go.vchfy.com. The planning of a campaign, including a discount scale, has been completed.

Generate HTML snippet

Generate the HTML snippet in the vchfy backend which will be used for the integration on your landing page.

Finalise

Copy the snippet onto your landing page and send the URL to success@vchfy.com. We will take care of the finalisation and styling.

Pricing

Fixed price

999€

Get the entire vchfy package for a one-off €999 and boost the performance of your campaigns.


  • 1 month runtime
  • Consulting & Onboarding

CPO

249€ + CPO

Start without risk with your standard CPO and a minimum purchase of €249. This will be offset against the CPO.

  • 1 month runtime
  • Consulting & Onboarding