Futterplatz increases average order value with dynamic upselling

89% of revenue is generated through upselling campaigns, with average order values 45% higher than in the affiliate program.

The challenge

Discounts should encourage customers to complete their purchase without unnecessarily reducing margins.

Customers who already have a strong intention to buy may receive a discount without generating any additional order value.

That is why Futterplatz works with vchfy to implement dynamic upselling mechanics that specifically motivate users to increase the value of their baskets.

The goal

  • Strategically increase average order values
  • Link discounts to defined minimum order values
  • Reduce windfall effects
  • Generate more revenue without proportionally increasing discount costs

Upselling mechanics drive higher order values

  • Basket tracking: current basket data is transmitted to the vchfy system in real time.
  • Dynamic basket growth: the system identifies customers who abandon their baskets and displays tailored upselling offers. On the Futterplatz coupon page, these deals are only unlocked once a specific basket value has been reached.
  • Result: customers add more products to their baskets to secure the benefits, noticeably increasing the average order value.
Futterplatz coupon page with dynamic upselling offers

Upselling results

89%

of coupon revenue is generated through upselling campaigns

+45%

higher average order value than the affiliate average

Additional order value without an additional discount

Many users increase the value of their baskets to reach the next discount tier without ultimately redeeming the higher-value coupon.

Dynamic upselling for your online store

Discover in a personalized demo how vchfy can strategically increase average order values.

Book a demo