Hawesko maximizes  revenue & voucher margin with its own voucher page!

89% of all sales either include upselling or incur lower discount costs thanks to a smart voucher strategy!

Initial Situation & Challenges Before vchfy

Hawesko records around 12,000 monthly searches for the term “Hawesko voucher code” from potential customers who are already close to completing a purchase. Until now, however, it did not have its own voucher landing page. As a result, these searches were largely captured by external voucher platforms occupying the top positions in search results.

Hawesko identified several challenges:

  • Dependence on third parties: Visibility for voucher-code searches came exclusively through external voucher platforms.
  • Limited control over offers: Promotions were primarily distributed via affiliate feeds, leaving no direct means of control.
  • Poor user experience: Outdated or invalid voucher codes led to frustration & abandoned purchases.
  • Pressure on profitability: Uncontrolled discount promotions and high publisher commissions reduced profitability without making any additional contribution to purchase completion.

Objectives

Hawesko wanted to actively improve the situation and evaluated various solutions with the following goals:

  • Direct users who search for a voucher code during the ordering process back to its own website
  • Use owned channels and touchpoints to bring prospective customers back into the checkout process
  • Regain control over discount-related searches and the customer journey

The Challenge

  • Make discount offers attractive enough to positively influence purchase completion
  • Avoid setting discounts so high that they unnecessarily impact profitability and margins

Voucher Results

100%
higher conversion rate than coupon publishers
4x
more engagement than conventional campaigns
79%
of all checkout abandoners brought back
89%
of all revenue strategically optimized

Hawesko uses 3 core vchfy features:

Screenshot of voucher landing page

A Dedicated, Brand-Compliant Voucher Page

At hawesko.de/gutscheine-rabattcodes, the company now has its own brand-compliant voucher page that ranks highly for relevant searches.

This delivers:
  • Top rankings on Google (SEO & SEA)
  • Real-time control over all vouchers and promotions
  • A consistent and positive brand experience
  • Less frustration & lower bounce rates
  • Reduced unnecessary commission payments that add no real value to the customer journey

Upselling Mechanisms Drive Higher Cart Values

  • Cart tracking sends current order data to the vchfy system in real time.
  • The system identifies users who abandoned the checkout process and displays tailored upselling offers.
  • On Hawesko’s voucher landing page, these offers are shown only when a defined minimum order value is reached.
  • Result: Customers increase their order value to benefit from attractive offers—and the average revenue per order rises accordingly.
Screenshot of upselling mechanism
Screenshot of gamification prize wheel

Gamification Elements Optimize Voucher Margin

  • Interactive elements such as the prize wheel generate significantly higher user engagement.
  • Psychological triggers encourage purchase completion:
    • A guaranteed-win mechanism creates an additional incentive to buy.
    • Even smaller discounts can effectively contribute to conversion.
  • Discount costs can be managed more efficiently, improving voucher margin.

Real Value Through Full Control

With vchfy.com, Hawesko has regained control of its voucher strategy—with compelling results. The combination of SEO dominance, intelligent voucher management, and interactive elements shows that an in-house voucher solution is not merely an alternative to external voucher platforms, but a powerful tool for increasing revenue and profitability. Hawesko now uses vouchers not simply as a discount instrument, but as a strategic lever across the customer journey.

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Full Control Over the Voucher Strategy

Instead of depending on external voucher platforms

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Top SEO & SEA Rankings

Its own voucher page holds the top positions instead of external providers

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Keep Checkout Abandoners in the Funnel

Users remain within Hawesko’s own customer journey

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Targeted Offer Management

Control over discounts, promotions, and delivery

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Margin Optimization Through Upselling & Gamification

Higher cart values with controlled discounting

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Vouchers as Strategic Revenue Drivers

More conversions while optimizing profitability

Your Opportunity

Get your customized voucher landing page now
Real-time control, gamification, and top rankings in one package

Book a Demo Now