Gartenfachmarkt24 doubles conversion rate with its own coupon page
78% of all checkout drop-offs searching for discounts are
brought back into checkout via the brand’s own coupon page
About Gartenfachmarkt24
-
Established garden shop with more than 20 years of experience
-
Focus on large products such as greenhouses, garden houses & pools
- Strong focus on profitability & margin optimization
Search volume
approx.
4,000
annual search queries for
Gartenfachmarkt + coupon code
Initial situation before the collaboration
Gartenfachmarkt24 recorded hundreds of qualified monthly searches for brand-related discount codes (e.g. “Gartenfachmarkt24 coupon”). These searches mainly came from purchase-ready customers who left the checkout process to look for a price advantage. Since there was no dedicated landing page for this search intent, this valuable traffic ended up almost exclusively on external coupon portals that dominated the Google rankings.
Gartenfachmarkt identified the following problems:
-
Loss of traffic ownership: Customer interaction and rankings were completely
in the hands of third-party affiliate providers. -
Lack of campaign control: Discounts were distributed passively via affiliate feeds,
without any option to tailor them specifically to cart value or margin. -
Negative user experience: External sites often listed expired or invalid codes,
which caused frustration for customers and, in the worst case, led to abandoned purchases. -
• Double cost burden:In addition to the discount granted, high commissions
were also paid to coupon sites—often for customers who would have purchased anyway. This unnecessarily hurt profitability.
Objective
To close this gap in the customer journey,
Gartenfachmarkt24 looked for a solution with clear goals:
-
Recover checkout drop-offs: Customers searching for discounts
should be captured on an owned, controlled page and guided
directly back to the shop. -
Use internal control levers: Independence from external portals
through the use of proprietary technical assets.
The central challenge was to strike a delicate balance:
offering customers an attractive incentive to complete high-value carts,
without endangering margins through overly high flat discounts.
Results of the coupon page
of revenue through gamification
Gartenfachmarkt24 uses 3 core functions from vchfy:
A dedicated coupon page aligned with the brand’s CI
At https://www.gartenfachmarkt24.de/gutschein, Gartenfachmarkt24 now has its own CI-compliant & top-ranking coupon landing page.
This delivers:- Top Google rankings (SEO & SEA)
- Real-time control over all coupons & promotions
- Positive brand experience
less frustration & fewer bounces - Elimination of unnecessary commission payments without any real contribution to the customer journey
Upselling mechanisms lead to significantly higher cart values.
- Cart tracking transmits current order data to the vchfy system in real time
- The system identifies users who abandoned checkout and prepares tailored upselling coupons
- On the dedicated landing page, these coupons are only shown once a defined minimum order value is reached
- Result: customers increase their order volume to receive the discount—and average revenue per order grows automatically
Gamification elements lead to
optimization of coupon margins
- Elements such as a spin wheel create significantly higher interaction
- Psychological purchase triggers
- A guaranteed-win mechanic creates an additional purchase incentive
- This means even small discount values can lead to a completed purchase
- Coupon margins and discount costs improve significantly
Real added value through full control
With vchfy.com, Gartenfachmarkt24 has regained full control over its coupon strategy—and achieved impressive results in the process. The combination of SEO dominance, smart coupon control, and interactive elements shows that an in-house coupon solution is not just an alternative to third-party providers, but a real competitive advantage. Gartenfachmarkt24 now uses coupons not only as a customer magnet, but as a strategic instrument for increasing profitability—with sustainable success.
Full control over coupon strategy
Instead of dependency on third-party providers
Top SEO & SEA rankings
No more external coupon portals in the top spot
Keep checkout drop-offs in the funnel
Users remain in the purchasing process under your control
Targeted offer control
Instead of uncontrolled discounts
Margin optimization through upselling & gamification
Coupons as a strategic profit booster
Your opportunity
Get your individualized coupon landing page now
Real-time control, gamification, and top rankings in one package